April 5th, 2012
In a previous blog, I talked about the difference between Advertising and Marketing. In this blog, I’d like to talk about Inbound vs Outbound Marketing and why Inbound is becoming more important Outbound marketing are those marketing activities that are focused on finding customers for your company. In’s a numbers game in which the further [...]
Tags: find customers, marketing, online, selling customers
Posted in Content, Social Media, Website Design | No Comments »
March 8th, 2012
Building a website yourself might not be the best way for you to project the professional image that you want. Most people wouldn’t consider sewing their own clothes. Why then, would they consider taking on the challenge of building a website?
Tags: Bing, DIY web site, Google, professional web design, SEO
Posted in News, Professional Presence, Website Design | No Comments »
May 24th, 2011
What is the difference between Inbound and Outbound marketing? Before we talk about that, do you know the difference between advertising and marketing? You would be surprised to learn that most people don’t know the difference. Not knowing the difference can make all the difference in the world in terms of how your website works. It can mean the diffference between a site that brings in business or one that costs you money to run.
Tags: digital marketing, online presence, organizing social media campaign, Professional internet presence, professional website, social media, social media analytical tool, social media building relationships, social media for business, social media marketing, social media marketing campaign, social media objectives, social media sales funnel, social media success, website traffic
Posted in Content, Interactive Marketing, News, Social Media, Website Design | No Comments »
May 3rd, 2011
Facebook reaches out to thousands of people without any effort on your part. People talk about you and your products and services, wouldn’t it be nice is they could find you to do business with you?
Tags: digital marketing, Facebook, social media marketing, word of mouth
Posted in Content, Interactive Marketing, Public Relations, Social Media | No Comments »
March 31st, 2011
What has Egypt taught us about Social Media? It’s taught us that Social Media is a new glue to the social fabric of the world, one that binds strange bedfellows together. Ignore it at your own peril!
Posted in News, Professional Presence, Social Media | No Comments »
March 3rd, 2011
This is a question that many small and mid-sized businesses (SMB’s for short) are asking these days. I can only say “Absolutely!”. Now I don’t just say that because I help businesses establish stores online, I am just repeating what I read. Alison Paul, US Retail Practice Leader for Deloitte Consulting was recently quoted as [...]
Tags: Online Retail, Online Store
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January 28th, 2011
In my last blog, I talked about setting yourself up with LinkedIn to make business connections. Now let’s talk about getting those connections! While getting out and talking with new people (AKA networking) is a great way to expand the group of people you know, how do you find he right people? There are two [...]
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January 26th, 2011
I’m sure that everyone reading this has heard of LinkedIn. But do you know why as a small or mid sized business it’s important to have a professional presence on LinkedIn? Do you know how to make business connections with LinkedIn? Even if you think you know, read on and I’ll discuss these subjects and [...]
Tags: blogs, online presence, organizing social media campaign, social media, social media building relationships, social media marketing campaign, social media success
Posted in Interactive Marketing, Professional Presence, Social Media, Website Design | 2 Comments »
January 24th, 2011
Using social media is a great cost effective way to help build your brand on the internet. It’s different from most forms of advertising because it is a form on inbound marketing rather than outbound marketing. That means that you use it to be found by customers rather than looking for customers. It doesn’t blast [...]
Tags: blogs, online presence, organizing social media campaign, Professional internet presence, professional website, social media building relationships, social media for business, social media marketing campaign, social media success
Posted in Content, Social Media, Website Design | No Comments »
January 21st, 2011
Why do you want a Facebook presence? After all, isn’t that just for people with too much time on their hands? Actually, if that’s what you think, you probably just don’t get it. Don’t look at it as a media for kids or entertainment only.
Tags: Facebook, online presence, Professional internet presence, social media, social media objectives, social media success
Posted in Content, Interactive Marketing, News, Professional Presence, Social Media | No Comments »
