December 17th, 2010
We all hear that when it comes to websites and social media, content is king. But what does that mean? What makes good content? Whey do we care? Let me try to answer these question for you in business terms. First, let’s take a look at the phrase “Content is King”. Content is what has [...]
Posted in Copntent, News, Public Relations, Social Media | 1 Comment »
December 10th, 2010
A lot has been written and talked about to help drive traffic to websites. Much of it is very abstract and technical. I’ll try to simplify the subject and put things into business terms for the non-expert. So in business terms, let’s take a look at driving traffic as a simple cause and effect relationship. [...]
Tags: blogs, online presence, organizing social media campaign, Professional internet presence, Professional website design, social media building relationships, social media success, website
Posted in Interactive Marketing, News, Website Design | 2 Comments »
November 26th, 2010
In my last post, I talked about the problems many companies have understanding the value of social media. I’d like to extend that conversation and talk about some of the challenges in measuring Social Media ROI. One of the most challenging problems that most companies face in measuring social media ROI is that it is [...]
Tags: blogs, measuring social media, organizing social media campaign, ROI Social Media, social media, social media analytical tool, social media building relationships, social media for business, social media marketing campaign, social media objectives, social media statistics, social media success, website traffic
Posted in News, Social Media | No Comments »
November 18th, 2010
Social media is a great technology for connecting brands to consumers, professionals to clients or people to people. But is it worth the effort? Does the effort pay off? The answer most often heard from business is “I just don’t know!” If you ask companies that use social media why they use it, only about [...]
Tags: foot traffic, measuring social media, organizing social media campaign, Retailers, ROI Social Media, social media, social media analytical tool, social media building relationships, social media for business, social media marketing campaign, social media objectives, social media sales funnel, social media statistics, social media success, website traffic
Posted in News, Social Media | 2 Comments »
November 9th, 2010
Social media can provide your business with a way to get the attention of influencial writers and journalists on the internet. When these people write about your business, they spread the word about your business to their readers. Search engines undertand that these people are influencial and will give your website a higher quality rating, which raises your internet profile.
Tags: online presence, Professional internet presence, professional website, social media, website
Posted in News, Public Relations, Social Media | 8 Comments »
November 1st, 2010
If you were asked why public relations is important, you could probably come up with a handful of practical and realistic answers. If asked about why social media is important, you may not be so confident. Social media is an efficient way to connect with customers, prospects and communities of influencers out in the real [...]
Posted in Public Relations, Social Media | 8 Comments »
October 28th, 2010
Why does a website belong in an established professional practice? After all, you’ve been practicing for years, you’ve build up your practice to where it is through hard work and dedication, right? “Of course” you say. You have done everything you could to spread the word about your expertise, haven’t you? “Well yeah I guess so” [...]
Tags: Professional internet presence, Professional website design
Posted in News, Professional Presence, Website Design | 4 Comments »
October 20th, 2010
Last year, over 100 million adults went online to get more information about prescription drugs. Over 49 million of them viewed online videos about these medications. They didn’t just glance at the article, the actually took the time to view a video! During September 2010, there were over 5,000 videos in YouTube alone! With that many [...]
Tags: blogs, online presence, online search, professional website, social media, website, YouTube
Posted in Social Media | 2 Comments »
October 18th, 2010
Why should small and mid-size business use social media (Facebook , Twitter, YouTube, LinkedIn, blogs, etc) to promote their business? Because it works! 3/4 of users polled become fans of brands because of an invitation or an ad from the brand. These fans then became online supporters of that brand. They invited their friends and [...]
Posted in Interactive Marketing, Social Media | 2 Comments »
October 15th, 2010
What makes a great web site? Some might say that it needs great graphics; others might say it takes leading edge technology. Actually, it takes more than eye catching graphics built on top of expensive technology, it takes a great message. Where does that message come from? It starts with the business. Fancy graphics delivered [...]
Posted in Website Design | 11 Comments »
