Why Facebook is Important to Your Business

I could sit and preach to you about the value of social media to your business all day long, but I won 't. I can quote statistics to you, like it took radio 37 years to get 50 million listeners but it took Facebook only 9 months to reach 100,000,000 users, but I won 't bore you. A prospect just asked me What does all that mean to me? . Well, I 'll tell you

People say that Facebook is a phenomenon that has never been seen before. But that is not completely true. Granted the technology of the product is new and unique, but the concept isn 't. At the end of the day, Facebook is a gossip tool, efficient, electronic, and widespread. But it actually performs a social service. People bemoan the loss of personal interaction of our modern day society, but we still interact. It may not be over the clothes lines in the backyards or at the local watering hole after a 12 hour shift like our grandparents did. It may not be at the club or over the water cooler as our parents did. We do it electronically these days. People talk to each other on Facebook, not in contiguous, serial conversations, but in parallel, asynchronous stages. Messages are left, threads are joined, and information is passed back and forth without setting eyes on the other participants. What 's more, these conversations  hang out in cyberspace for some time and get reused and revisited very often by people that were not part of the original conversation. That 's the value of the channel, ideas and comments are no longer fleeting moments that are so quickly lost. Let 's take a look at a real world example and put yourself in the shoes of the business owner. Let 's say you sell jewelry to the newly engaged. A bride comes in with her entourage and they make a purchase. Great, you make some money and the bride is happy. Where does your next sale come from? Probably, it is the result of some marketing effort. Now what happens if you use social media marketing? That bride goes home and writes on her Facebook wall that she just bought your jewelry. Wouldn 't it be great if she became a fan of yours? With the wedding a year after the purchase, wouldn 't it be great if someone at the wedding saw the jewelry, looked at her wall and found your Facebook page? If she went home after the purchase and told all of her friends about it, how many friends would she tell, 5, 10, 15? How many would go out and buy the next day and how many would remember next year? The average Facebook user has 130 friends! When she touts your product, 130 people, on average, hear about it. Those 130 people, in turn, talk with 130 people each (we now have 16,900 people in that second degree network). That means there are 16,900 people who are a heartbeat away from being connected to you when someone hears about their friends are shopping for jewelry. Not only will that, of the original 130 people, most be in a similar demographic group as the original customer. They in turn will also have a similar demographic group.

Now, do you understand why Facebook is so important to your business?

For some more ideas, take a look around my website and give me a call to discuss how I might help you with your business.

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