Search Engines

  • Time: Tuesday, 21 April 2015 00:00

Showing up on the top of a Google search does not happen by accident, nor can anyone buy their way to the top. Getting search engines to see, index and then properly rank your website is critically important. Your business depends upon it. So a partnership with a web designer who understands the subject is important. Building the site though, is only part of the battle. Once the site has been launched, there are several more actions that need to be take to help your site rank as high as possible:

  • The site should be submited to Google, Bing and Yahoo search engines and listed on Google Maps
  • A Google Webmaster account should be created
  • Google should be told which country it should target your site at
  • A Google Analytics account should be created to track how visitors are using your website
  • An XML site map should be submitted to Google to assist with indexing 

Mobile Development

  • Time: Friday, 17 April 2015 00:00

Not having a mobile-friendly site is like being underdressed to a party. You wouldn’t wear shorts and a tee-shirt to a wedding, would you? Mobile-friendly need to be clean, functional and fast to be effective. Bells and whistles on a mobile site are not only ineffective, they interfere with the mobile user. We work with you to provide the mobile user with the features that they need and use responsive designs to minimize maintenance needs.
There is one other reason to have a mobile-friendly site, your competition has one and Google is helping them by giving them a better rating. That’s right, Google is now taking into consideration how your website displays on a mobile device. If the fonts are too small or the user needs to scroll left and right to see a line, Google will not rate it as highly. See our discussion on Responsive Design for more information.

Websites for the Professional Practice

  • Time: Friday, 02 January 2015 00:00

Why does a website belong in an established professional practice? After all, you've been practicing for years, you've build up your practice to where it is through hard work and dedication, right? "Of course" you say. You have done everything you could to spread the word about your expertise, haven't you? "Well yeah I guess so" you respond. Have you aligned your practice with the current trends in the market and have you positioned your practice to service the critical business needs of your clients? Current trends? Critical business needs? "Wait a minute" you say, "I'm a professional, not a business person!".

Most professionals might agree with you. Take a look at your more successful colleagues (and competitors). They are successfule mainly because they have figured out how to to combine their profession with the business of their profession. OK, back to the point of this posting. Why do you need a website, a good website? You need one because your clients or patients and professional colleagues expect it. Even more importantly, your potential clients and patients demand it. Just for a moment, put yourself in the shoes of someone thinking of coming to you profesinonally (a.k.a. doing business with you). You are looking for the services of a (what ever type of professional you are), what do you do? You might look at your insurance provider's website if you are looking for a health care provider. You may ask family, friends, coworkers or others for a recommendation. Once you have a few names, what do you do? Most people today turn to the Internet. They will Google or Bing the names to see what the Internet has to say? They are going to look at your website, look at what you have written or done. They are going to look to see what associations you are a member of, and they are going to read what other people may have said about you in the blogs. Notice, picking up the phone to talk about their problem with you hasn't come up yet.

Try this. Search online for one of your better known colleagues or competitors. Compare that to what you find online about yourself and ask yourself this question: Who would you rather work with?

Still not convinced? Ask yousrself this questions, with what you found online, why would someone seek you out over your colleague/competitor?